Let
be a matrix having an eigenvalue
of
largest absolute value with associated
eigenvector
. If vector
has a nontrivial
component in the eigenspace of
, that is, if
with
and
, then
we have
(Authors: App/Burkhardt/Höllig)
The figure shows the annual change of market shares
of competing enterprises. Enterprise A, for example, gains
annually of the market shares of enterprise D,
and enterprise C, opening up additional sales potentials,
increases its market shares by
but, at the same time,
loses market shares to competitors A and D.
From the figure we find the new market shares:
Let
, then we obtain:

new
Thus, multiplication by the
-th power of the iteration matrix yields
the market shares after
years.
This iteration converges to eigenvector
max
corresponding to the eigenvalue
of maximal modulus
max.
We obtain
max
and find
the corresponding eigenvector

max
In the long run the market will be dominated by
enterprise
. The percentage market shares can be found
by normalisation
max
max
:
(Authors: App/Burkhardt/Höllig)
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automatically generated
4/21/2005 |